Joel Found
Luxury-travel platform and advisory service with a content-rich WordPress site, journey calendar, and podcast integration.
Client
Joel Found
Industry
Travel & Tourism
Year
2024
Technologies
About the Project
Joel Found needed a digital home worthy of its bold vision: helping discerning travellers explore the world through the eyes of influential brands and founders. I delivered a custom WordPress build using Elementor Pro and Advanced Custom Fields, creating flexible templates for journeys, themes, destinations, and brand-led itineraries. A dynamic 'Calendar' module lets visitors see where to be (and when), while embedded podcast and newsletter functions drive engagement. The result is a fast, immersive site that positions Joel Found as the go-to curator of extraordinary trips.
Key Features
Bespoke Elementor theme & global design system
Custom post types for itineraries, destinations, themes & brands
Interactive 'Travel Calendar' filtering by date, region, or theme
Integrated WooCommerce checkout for ticketed programs
Podcast feed and player embedded site-wide
Mailchimp newsletter sign-up linked to CRM automations
Schema-based SEO optimisation & performance tuning (Core Web Vitals)
WCAG-compliant, fully responsive design
Results
60 % faster page loads versus the previous Squarespace site
3× increase in newsletter sign-ups within three months
New revenue stream via online sales of small-group programs
Improved organic rankings for 'luxury brand travel' keywords
Streamlined content updates for the two-person marketing team
Positive media coverage citing the site's 'editorial' feel
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