Proven Building Group
Lead-generating WordPress site for a high-end residential builder, featuring case-study gallery, quote wizard and SEO foundation.
Client
Proven Building Group
Industry
Construction
Year
2025
Technologies
About the Project
Proven Building Group, a Melbourne-based custom-home and renovation specialist, wanted a website that reflected its craftsmanship and converted enquiries into booked site visits. I delivered a full WordPress build on lightweight hosting, designing a modern, mobile-first theme and integrating a three-step 'Request a Quote' wizard that feeds directly into the CRM. Advanced Custom Fields power flexible content blocks so staff can publish new projects without touching code. A project gallery with before/after sliders and masonry layout lets prospective clients explore builds in detail, while schema markup and on-page SEO best-practice have boosted local rankings for "home renovations Frankston" and similar terms.
Key Features
Custom Elementor theme with global style presets
Case-study gallery with before/after image sliders
Three-step 'Request a Quote' wizard feeding the CRM
ACF-driven project portfolio & testimonial manager
Lazy-loaded image grids for fast Lighthouse scores
Local-SEO schema for services & service areas
reCAPTCHA-protected enquiry forms
Cloudflare caching & weekly off-site backups
Results
Page load time dropped to < 1.2 s (94 / 100 mobile Lighthouse)
40 % increase in organic leads within the first 6 months
Site now ranks top-3 for key phrases like "builder Frankston"
Marketing staff publish new projects in <10 min without dev help
Consistent 99.9 % uptime during peak campaign periods