Fellow Psychology
Rebrand and custom WordPress site for a progressive psychology clinic dedicated to men's mental health.
Client
Fellow Psychology
Industry
Healthcare
Year
2024
Technologies
About the Project
Formerly Macquarie Street Psychology, Fellow Psychology needed a fresh digital identity to match its expanded mission. I delivered a fully responsive WordPress site built with Elementor, migrating content, designing new page templates, and integrating an online-booking workflow. The result is a modern web presence that clearly communicates the clinic's focus on evidence-based support for men while making it simple for visitors to find a therapist and book appointments.
Key Features
Full rebrand transition from Macquarie Street Psychology
Custom Elementor templates and global style system
Advanced Custom Fields for flexible content editing
Practitioner profiles as custom post types
Embedded Halaxy booking form with real-time availability
Performance optimisation and SEO fundamentals
WCAG-compliant, mobile-first design
Managed hosting and ongoing maintenance
Results
Clearer brand identity aligned with target audience
30-second average reduction in time-to-book from homepage
Improved organic search visibility for local therapy terms
Streamlined content updates for non-technical staff
Faster page loads and higher Core Web Vitals scores
Positive client feedback on usability and aesthetics